Rancho Gordo has enjoyed extensive media coverage, partly attributed to the vibrant array of beans offered by the brand. Initially overlooked in the past, beans have gained prominence due to the generous press coverage that has helped promote Rancho Gordo's mission. Recent features in well-regarded publications such as the New York Times, Wall Street Journal, Los Angeles Times, Chow, Sunset, Bon Appetit, Gourmet, Food & Wine, Country Home, San Francisco Chronicle, and Chile Pepper, have all collectively contributed to the growing fascination with heirloom beans and the culinary marvels of the New World. In January 2008, Saveur Magazine acknowledged Rancho Gordo's significance, ranking the brand second on their esteemed Saveur 100 list.
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